Make an impact with seasonal beer

The time-honored tradition of breweries creating special seasonal beers dates back hundreds of years. The brewing season was dictated by the weather as the modern technology of today was not invented. Therefore, beers were used to celebrate the changing seasons with each beer complimenting the weather conditions and changing tastes of the consumer -- from the spring Bock beers or strong beers for sustenance during the Lenten fasts to the Märzenbier styles for fall, which comes from the word "March" when the beer was laid down in the caves before the summer heat rendered brewing impossible.

Today, breweries are capitalizing on modern technology to brew a wide variety of beers year-round, while still honoring the traditions of our forefathers in brewing. Explore this vast selection of beers available to us today. There is a beer for everyone: Have fun finding the beers and styles that you like and ask for them at your local retailer. Prost!

Spring
With the warmer weather and the welcoming of spring, many breweries create a special brew to celebrate the season. This custom dates back to medieval days and carries with it many traditions. Today, you can find the range of styles to include Saison, IPA and the traditional Bock beer that German monasteries would brew as a strong beer for sustenance during their Lenten fasts. The goat is depicted on some logos because the beer was brewed during the sign of the Capricorn goat. Either way, the beers of spring are a symbol of better times to come and the moving away of winter. Celebrate spring with your friends with one of these fine beers from our spring portfolio.

Summer
The heat of summer months brings some truly refreshing beers to the forefront from our brewery partners. They have brewed these thirst-quenching beers with the warm summer days in mind, turning more toward lighter styles of beer, including Weiss, Lambic, Radlers and Fruit Beers. They are wonderful paired with your outdoor barbecues with any type of meat and fish dishes. Visit our summer portfolio.

Fall
The famous Oktoberfest biers are the distinctive fall beers or Märzenbier styles which come from the German word for "March." This word originated because the beer was brewed in March and stored in caves before the heat of summer rendered brewing impossible. This supply would be drawn upon during the summer -- and finally exhausted in October. For more information, visit our fall portfolio.

Little background on Oktoberfest: Oktoberfest in Munich began when Crown Prince Ludwig married Princess Therese of Saxony-Hildburghausen on Oct. 12, 1910. The festivities were held on the fields in front of the city gates and all the citizens of Munich were invited to the celebration, thus started the annual celebration of their wedding nuptials, which we now know as Oktoberfest. Today, the Oktoberfest is the biggest public festival in the world with over 6 million visitors that consumer more than 6 million liters of beer.

Winter
The Winter selection of beers highlight a much different style created from our brewmasters. These typically tend to be the darker heartier selections reflecting the flavors and tastes from the region they are originating from around the globe. You will experience beers with coriander, nutmeg and even some hints of cinnamon on the finish. These breweries from around the globe have also developed special packages for you to consider for your customers during this gift giving season. Celebrate the customs of the world by sampling some of these unique products with your holiday feasts. Check out our winter portfolio.

For more information on seasonal beers in Glunz portfolio, contact us at (847) 676-9500 or info@glunzbeers.com.